Description
From a Nigerian fashion statement to a piece of culture now set in diamonds.
The Iyoo Cartel Chain became one of the brand’s most recognizable pieces, making its way from the streets into Nigeria’s wider fashion and music culture.
Its influence even reached the music. Nigerian rapper Blaqbonez gave Iyoo Cartel a shout-out in his lyrics with the line:
“On my neck, Iyoo Cartel.”
When something you created becomes a reference in the culture, you know it has gone beyond just being a product.
So we took the piece Nigeria already knew and elevated it.
Introducing the Iyoo Cartel Chain Diamond Edition: the signature Iyoo Cartel design reimagined as fine jewelry and brought to life in diamonds. The same identity. The same statement. A completely different level of presence.
This is more than a chain. It represents the journey of Iyoo Cartel from a Nigerian fashion piece, to something worn, talked about and referenced in music, and now immortalized in diamonds.
The piece Nigeria made popular. Now in diamonds.
IYOO CARTEL
Born in Nigeria. Worn everywhere.
Reviews
There are no reviews yet.